At Birch Fabrics, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you visit our website birchfabrics.com or make a purchase.

1. Information We Collect

We collect the following types of information:

• Personal Information: Name, email address, phone number, shipping/billing address, and payment details when you create an account, place an order, or contact us.

• Usage Data: Information about your browsing behavior, such as IP address, browser type, pages visited, and time spent on our site, collected via cookies and similar technologies.

• Communication Data: Information you provide when you contact our customer support or subscribe to our newsletter.

2. How We Use Your Information

We use your information to:

• Process and fulfill your orders, including shipping and payment processing.

• Communicate with you about your account, orders, or customer service inquiries.

• Improve our website, products, and services through analytics.

• Send you marketing emails or promotions (with your consent, where required).

• Comply with legal obligations and protect against fraud or unauthorized activity.

3. How We Share Your Information

We do not sell your personal information. We may share your data with:

• Service Providers: Trusted third parties who assist with payment processing, shipping, or website analytics (e.g., Stripe, PayPal, or Google Analytics).

• Legal Authorities: When required by law or to protect our rights and safety.

• Business Transfers: In the event of a merger, acquisition, or sale of assets.

4. Cookies and Tracking Technologies

We use cookies to enhance your browsing experience, analyze site traffic, and personalize content. You can manage cookie preferences through your browser settings or our cookie consent tool.

5. Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

• Access, correct, or delete your personal information.

• Opt out of marketing communications.

• Request data portability or restrict certain data processing. To exercise these rights, contact us at info@birchfabrics.com. You may also opt out of cookies or unsubscribe from emails via links in our communications.

6. Data Security

We implement reasonable security measures to protect your information, such as encryption and secure servers. However, no system is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law.

8. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices and encourage you to review their policies.

9. Children’s Privacy

Our services are not intended for individuals under 16. We do not knowingly collect data from children.

10. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes via email or a notice on our website.

11. Contact Us

For questions or concerns about this Privacy Policy, please contact us at:

• Email: info@birchfabrics.com