Why Choose Organic Cotton?

About Organic Fabric

The most notable difference between organic cotton and regular cotton is that the cotton is grown without the use of harmful pesticides. Traditional cotton is accountable for almost 25% of all chemical pesticides used in agriculture, and nearly 50% of the textile market uses cotton, which means a LOT of chemicals are seeping into our earth! Inevitably over time this increases green house gases and the likelihood of contamination of the same soil that may grow our children’s, children’s vegetables.  We think that is a BIG deal.

Our cotton is milled, woven, and printed in India, the World’s leading provider of organic cotton. Our dream is that one day we will be a company in the United States that will produce and print 100% organic fabric in a method approved by the Global Organic Textile Standard (GOTS) at a rate that is economically viable.

To be considered 100% organic, our cotton has to meet a very strict approval process. The certifier has approved every step in the process from cotton to the finished goods. The process begins from the time the cotton is grown, to how the cotton is transported to the mill, how it is milled, how it is bleached using oxygen based bleach (non chlorine), how the cotton is printed using *Low Impact Dyes, and must also meet a standard of fair working conditions set by the International Labour Organization (ILO). At the end of the process a certificate is provided to ensure that all of these standards have been met and approved.

We believe with proper care, organic cotton will actually last longer than traditional cotton because it has not been subject to chemicals such as formaldehyde, and metals, that inevitably alter the quality of the cotton.

Most importantly, you can rest assured that the Birch Organic fabrics you are bringing into your home are beautiful, and safe for our planet and your family.


* What are Low-Impact Dyes?

Low impact dyes do not contain toxic chemicals or mordants, require less rinsing and have a high absorption rate. High absorption rates and a decreased use of rinse water create less wastewater and runoff.